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C-Suite Scorecard

A 2021 Enterprise Performance Report of Marketing Effectiveness

The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. Notably, however, management in enterprises of more than $500 million in revenue differ in their views of marketing development needs, operational requirements, role and synergies, compared to those in companies with less than $500M in sales.

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C-Suite Scorecard

A 2021 Enterprise Performance Report of Marketing Effectiveness

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