Program Overview

Coalition to Leverage and Optimize Sales Effectiveness (CLOSE)

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) empowers sales executives to leverage resources, truly optimize performance and improve effectiveness.

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) was developed out of a need to empower sales executives in order to leverage resources, truly optimize performance and improve effectiveness. The CMO Council is dedicated to providing information that empowers sales, aligns process and function with marketing, and amplifies the voice of sales while marketing assumes the role of sales support leader.

As a busy executive, you are constantly looking for resources and solutions that can improve technique, efficiency, productivity and outcomes in acquiring, closing and growing customer relationships. CLOSE champions best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE explores the strategic value derived from closer integration and alignment with marketing, channel and customer service groups.

The Three Pillars of CLOSE:

Learn: To optimize sales effectiveness, you need relevant content, powerful solutions, expert insights, evaluation tools and peer-inspired ideas to maximize performance.

Connect: From pain points to over-the-moon successes, you will learn from  “how I got it done” stories from peers for constructive advice and insights.

Capitalize: Be in command of business requirements and deliverables to close more efficiently by capitalizing on cutting-edge productivity and performance tools, on-demand services, and tried-and-true ROI strategies.

Research: Survey & Reports

Report

Closing the Gap

As more executives are being held accountable for process and sales optimization, bridging the gap and aligning sales with marketing is a critical imperative versus a luxury of company culture. The study, which reached out to a wide cross-section of marketing, sales and channel management professions worldwide, is part of a new initiative by the CMO Council to more tightly couple sales and marketing in helping companies drive business performance, improve lead quality and conversion rates, and acquire higher value, more profitable customers through better analytics. The report aggregates a wor More

Learn

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PARTNERS & AFFILIATES

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.