INTERVIEW

Morgan Stanley is a leading global financial services firm, providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, Morgan Stanley's employees serve clients worldwide, including corporations, governments, institutions and individuals. Lisa Manganello, Managing Director, Head of Integrated Brand Marketing, is responsible for ensuring the firm's brand message is delivered in relevant, brand-safe environments.

Morgan Stanley is transforming perceptions of financial services and the catalyst power of capital with its inspirational "Capital Creates Change" marketing campaign. As an iconic brand with an aspirational message that defies negative stereotypes ensuring that their ads appear in the right places is imperative.