Press Releases
Aug 16, 2011
CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness
Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized NeedsJul 18, 2011
OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and AccountabilityJul 11, 2011
GLOBAL OPERATORS BESET BY MISLIGNMENT AND LEGACY MINDSET, IGNORING ROUTES TO REVENUE, AND STRUGGLING WITH USING SUBSCRIBER DATA TO IMPROVE CUSTOMER EXPERIENCE
New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led ApproachJun 27, 2011
CMO COUNCIL APPOINTS PROMINENT MARKETING EXECUTIVES TO REGIONAL ADVISORY BOARDS IN EMERGING MARKETS
May 23, 2011
UTILITY MARKETERS DEPLOYING DATA-DRIVEN SOLUTIONS TO LEAD WALLET-WEARY CUSTOMERS BEYOND BILLING BLUES AND METER FRUSTRATION
New CMO Council Study Shows Messaging and Content Can Grab Attention But Relevance and Targeted Engagements Activates Advocates and Addresses Service DemandsMay 18, 2011
CHIEF MARKETERS ADJUSTING TO NEW ROLE AS CHANGE AGENTS AND CATALYSTS FOR CORPORATE PURPOSE AND FUNCTIONAL SYNERGY
New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing GroupsMay 17, 2011
MARKETING INNOVATION AWARDS ANNOUNCED BY MERKLE AND THE CMO COUNCIL
Honors to be presented at 8th Annual CRM Executive SummitMar 24, 2011
CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN FOR LATIN AMERICAN REGION
Knight to spearhead regional activities to expand CMO Council presence in Latin AmericaMar 23, 2011
CMO COUNCIL LAUNCHES MAJOR CAMPAIGN TO ADDRESS SUBSCRIBER COMPLEXITY IN GLOBAL COMMUNICATIONS MARKETS
Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and ChoiceFeb 24, 2011
BANK MARKETERS IN AUSTRALIA STRUGGLE WITH ANALYTICS AND INSIGHTS AS CUSTOMERS DEMAND MORE ADDED-VALUE SERVICES, REPORTS CMO COUNCIL
As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and RelevantFeb 22, 2011
CMO COUNCIL STUDY REVEALS SALES GROUPS HOARD MARKETING CONSUMABLES TO CIRCUMVENT INEFFECTIVE MARKETING SUPPLY CHAIN OPERATIONS
Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales EffectivenessFeb 7, 2011
NEW CMO COUNCIL STUDY IDENFTIFIES TOP 10 WAYS TO ADD VALUE ACROSS MARKETING ECOSYSTEM
More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and AlignmentJan 11, 2011
CMO COUNCIL EXPANDS MIDDLE EAST PRESENCE; ADDS PROMINENT PAKISTANI MARKETING EXECUTIVES TO LEADERSHIP COUNCIL
Jan 10, 2011
NEW CMO COUNCIL ASSESSMENT TOOL TRACKS POTENTIAL SAVINGS THROUGH STREAMLINED MARKETING SUPPLY CHAIN OPERATIONS
CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year's Operational Optimization ResolutionsDec 31, 2010
CMO COUNCIL EXPANDS MIDDLE EAST PRESENCE; ADDS PROMINENT PAKISTANI MARKETING EXECUTIVES TO LEADERSHIP COUNCIL
Dec 8, 2010
CMO SUMMIT TO KICK OFF WITH CALL FOR C-SUITE SYNCHRONIZATION BY ACCENTURE EXECUTIVE
Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer NeedsNov 16, 2010
COMPANIES IN CRISIS: REDUCING RISKS AND MANAGING REPUTATIONS
2010 CMO Council CMO Summit Session Addresses Corporate Incident Response and CMO's Role in Rallying and Coordinating ResponseOct 27, 2010
CULTURAL DNA TRANSFORMATION TO TAKE CENTER STAGE AT CMO SUMMIT
Brand Leaders from Juniper Networks, Denny's Restaurants, Taleo and Franke to Discuss Corporate Dedication to Customer Experience and Change ManagementOct 8, 2010