Press Releases
Mar 23, 2021
GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE
86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of ExpertiseMar 2, 2021
NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitabilityJan 28, 2021
NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire CustomersJan 25, 2021
CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA
Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and ContentNov 17, 2020
BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon BrandsSep 22, 2020
MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and ActionsSep 16, 2020
New Report Finds That Brand Leaders Are Seeking More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketingJun 11, 2020
CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive DynamosMay 28, 2020
CMO Compensation: Erosion, Stagnation or Elevation in 2020?
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO CouncilMay 18, 2020
CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and EcommerceMar 31, 2020
81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS
Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyaltyMar 30, 2020
CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS
Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Recover from Downturn and Disruption of Viral PandemicMar 25, 2020
MARKETERS STRUGGLE TO MAKE INFORMED DECISIONS DURING CHAOS
New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery MovesMar 24, 2020
MARKETERS FACED WITH A CONTENT CONUNDRUM LOSE SIGHT OF ROI
New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and MeasurementMar 16, 2020
CONTENT MARKETING IMPERATIVE GROWS IN FACE OF INDUSTRY AND CUSTOMER EVENT CANCELLATIONS WORLDWIDE, SAYS CMO COUNCIL
New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020Mar 3, 2020
AFRICA’S FERTILE MOBILE LANDSCAPE GIVES RISE TO VAST DATA FIELDS TO GROW CUSTOMER INSIGHTS AND OFFER INNOVATIVE SERVICES
New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued ServicesJan 15, 2020
GROWTH GUIDANCE CENTER DEBUTS NEW GROWTH MONITOR BULLETIN
Monthly eJournal Follows Publication of Transformational Growth ReportJan 6, 2020
TOP 20 BRUISED, BATTERED AND EMBATTLED BRANDS IN 2019
CMO Council Picks Most Challenged Brands and Issues Impacting Brand PerceptionDec 10, 2019
BRANDS LACKING A PRIVACY-FIRST CULTURE RISK LOSING CUSTOMER TRUST
New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data PrivacyNov 21, 2019