Press Releases
Nov 20, 2019
B2B MARKETERS DEMAND THIRD-PARTY PROVIDERS BRING MORE COMPLIANCE TO LEAD MARKETING SCIENCE
New CMO Council Research Finds Irresponsible Lead Gen Vendors Put Brands at Financial, Legal and Reputational RiskOct 31, 2019
CMO COUNCIL APPOINTS TOM KANESHIGE HEAD OF CONTENT
Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel ContentOct 22, 2019
TOO MANY MARKETERS HAVE COIN-OPERATED VIEW OF CUSTOMERS REVEALS STUDY ON RELATIONSHIP BUILDING AND EMOTIONAL LOYALTY
New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender LoyaltyOct 15, 2019
NEW GROWTH GUIDANCE CENTER LAUNCHES WITH STRATEGIC BRIEF ON HOW TO INNOVATE AND SCALE PERFORMANCE
CMO Council and BPI Network Team with Frost & Sullivan to Deliver Real-Time Transformational Growth Insights to Business LeadersJul 25, 2019
BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of ChoiceJun 11, 2019
LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS
CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth GoalsJun 4, 2019
LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION
CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest ReportMar 21, 2019
CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019
CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology PerformFeb 26, 2019
CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE
CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” RelationshipsJan 29, 2019
TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES
New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue GrowthJan 23, 2019
GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS
CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand KnowledgeDec 18, 2018
BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS
New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own CampaignsDec 12, 2018
COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL
CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Students to Receive Portal AccessNov 20, 2018
CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE
Over 60,000 Marketers Offered Access to Global Thought Leadership ContentNov 5, 2018
CMO COUNCIL LAUNCHES NEW DESTINATION FOR MARKETING INSIGHTS AND INFORMATION
Insights Center Features Globally Curated News, Facts and Insights for The Modern Global MarketerSep 27, 2018
CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS
Nearly 7,000 Solutions Bring Confusion, Complexity and Technical ChallengesSep 26, 2018
TECH INNOVATION HELPS DEAL-DRIVEN TRAVELERS TAKE OFF
New Study Reveals the Impact of Technology on Travel Intention, Selection and TimingSep 5, 2018
MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE
CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR WorldJul 10, 2018
NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT
New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer RelationshipsMay 24, 2018