Press Releases
May 23, 2018
NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP
CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition GoalsMay 21, 2018
GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES
New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply PurchaseMay 15, 2018
A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE
Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With BrandsMay 10, 2018
CMO COUNCIL TEAMS WITH CABINETM TO LAUNCH NEW SOLUTION SOURCING CENTER TO HELP CMOS ACQUIRE, DEPLOY AND MANAGE MARKETING TECHNOLOGY
Aims to Improve Marketing Technology Lifecycle Management, Enable Smarter Procurement, and Accelerate Digital Transformation Through Access to Leading Solutions, Peer-Based Experience, Insight, and LearningApr 30, 2018
CHIEF MARKETER JOBS AT RISK IF CUSTOMER EXPERIENCE STRATEGIES DON'T SUCCEED, REPORTS CMO COUNCIL
76 Percent of CMOs Believe Their Jobs Are on the Line if Customer Engagement Doesn't Satisfy Digitally Demanding Consumers; Only 10 Percent Can Measure Financial ImpactApr 24, 2018
CHIEF MARKETERS CALL FOR MORE DIGITAL PLATFORM TRANSPARENCY; LEVEL OF MEDIA SPEND WILL BE LINKED TO REPORTING ACCURACY
CMO Council Member Study Reveals Many Will Boost Spend in Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer InsightsDec 21, 2017
CMO COUNCIL EXPLORES $10 TRILLION INFORMAL ECONOMY, RIPE OPPORTUNITY FOR DIGITAL TRANSFORMATION
Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel InnovationOct 10, 2017
CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS
CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase ExperiencesSep 25, 2017
MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS
CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad PlacementSep 19, 2017
SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY
Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric EnterpriseAug 30, 2017
CMO COUNCIL PREDICTS BRAND AND TELCO PARTNERING WILL DRIVE OMNI-CHANNEL MARKETING EFFECTIVENESS GLOBALLY
Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue GrowthAug 17, 2017
AI POWERS NEW LEVELS OF MARKETING TRANSFORMATION
Cover Story in CMO Council’s Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and EfficiencyAug 10, 2017
MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY
Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer PreferencesJul 18, 2017
CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE
New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet NeedsJul 13, 2017
CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS
Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain ProcessesJul 10, 2017
CMOs STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY
Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing CampaignsJul 6, 2017
PRODUCT OWNERSHIP ISSUES COMPROMISE NAME BRANDS AND THEIR RETAIL PARTNERS, REVEALS NEW STUDY
Big Deficiencies in Post-Purchase Service and Satisfaction for Buyers of Consumer Durables Threaten Long-Term Loyalty; Nearly 35 Percent of North American Homeowners Surveyed Rate Product Manufacturers as Poor or Needing ImprovementJun 13, 2017
HALF OF CONSUMERS COULD DEFECT FROM BRANDS WHOSE ADS APPEAR NEAR OFFENSIVE CONTENT
CMO Council Survey of 2,000 Adult Consumers in the U.S., Canada and U.K. Reveals That 48 Percent Will Abandon Even Brands They Love If Their Ads Run Alongside Objectionable Online ContentApr 18, 2017
MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS
New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category DisruptionMar 21, 2017