Press Releases
Nov 20, 2012
BUDGET RESTRICTIONS AND TALENT SHORTAGE FAIL TO DAMPEN CONFIDENCE IN DIGITAL MARKETING AS TRANSFORMATION CONTINUES ACROSS ASIA - PACIFIC
New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More EffectivelyOct 30, 2012
CMO COUNCIL LAUNCHES CONTENT ROI CENTER TO ASSESS AND IMPROVE THE RETURN ON CONTENT MARKETING INVESTMENTS
Council to Engage Marketing Leaders in Dialogue on Best PracticesOct 17, 2012
CMO COUNCIL'S PEERSPHERE DEVOTES COVER STORY TO EVOLVING ROLE OF CHIEF MARKETERS
CMO Council Releases Second Edition of Its Peer-Powered Quarterly Journal for Digital DownloadOct 9, 2012
ENGAGE AT EVERY STAGE: THE NEW MOBILE MARKETING MANDATE
New CMO Council Study Explores Global Brand Uptake of Mobile Relationship Marketing; Brand Interaction Now in the Hands of More Savvy and Socially Connected ConsumersAug 29, 2012
MOBILE PHONE USERS LACK LOYALTY BUT RELY HEAVILY ON SERVICES
Watch Out Carriers, Expect More Vocal and Visible Complaints From Consumers Mad About Bad Experiences, Hidden Fees, and Poor Service Quality, Reports CMO CouncilJul 23, 2012
ASIA- PACIFIC COMPANIES USING ADVANCED ANALYTICS TO BE MORE CUSTOMER- CENTRIC
CMO Council Dialogues Reveal Top Marketers Are Being Challenged to Filter Vast Volumes of Customer Data in Efforts to Make Their Brands More Knowledgeable, Relevant, and ValuedJun 28, 2012
New Book, Precision Marketing: Maximizing Revenue Through Relevance, Exposes Need to Drive Advocacy and Loyalty with Customer-Centric Engagements
CMO Council Executive Director Donovan Neale-May Pens Forward for Release by Sandra Zoratti and Lee GallagherMay 29, 2012
Mandate To Embrace And Execute On Digital Marketing Tops Strategic Agenda Of C-Suite And Line-Of-Business Leaders, Reports CMO Council
Doing More With Customer Data and Priming Sales Pipeline Has Most Appeal to Management Teams Seeking Better Targeting, Website Performance, and Search EffectivenessApr 5, 2012
Premiere Edition Of PeerSphere Available
The CMO Council Journal - Now Available for DownloadApr 3, 2012
CMO COUNCIL ANNOUNCES Q1 ADDITIONS TO REGIONAL ADVISORY BOARDS
The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarterFeb 29, 2012
WEBTRENDS' HOPE FRANK APPOINTED TO NORTH AMERICA ADVISORY BOARD OF THE CHIEF MARKETING OFFICER (CMO) COUNCIL
Jan 23, 2012
AD AGENCIES STRUGGLING TO EVOLVE IN DIGITAL AGE, REPORTS CMO COUNCIL; CLIENTS EXPERIENCE HIGH TURNOVER OF INTERACTIVE MARKETING FIRMS
New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to DigitalDec 20, 2011
NEW REPORT RATES BANK COMMUNICATIONS EFFECTIVENESS DURING A YEAR OF GLOBAL FINANCIAL TURMOIL
CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real TimeDec 7, 2011
CMO COUNCIL STUDY REVEALS CONSUMERS WANT BETTER EXPERIENCE, DEEPER ENGAGEMENT, AND MORE VALUE FROM BRANDS THROUGH SOCIAL MEDIA
Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social MediaOct 31, 2011
TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales PerformanceOct 16, 2011
CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011
Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers AttendingOct 11, 2011
NEW REPORT REVEALS OPPORTUNITIES FOR BANK MARKETERS TO FIND NEW ROUTES TO REVENUE BEYOND LEVYING FEES FOR BASIC BANKING SERVICES
CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and DeliveringSep 29, 2011
BILL OGLE, CMO OF MOTOROLA MOBILITY TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON
Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign HighlightsSep 23, 2011
CMO COUNCIL TO SUPPORT WHITE HOUSE 'INNOVATION RECOGNITION' CAMPAIGN WITH OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Sep 6, 2011