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Whats Critical in the Telecommunications Vertical $50 US*
Insights Into the Factors Driving Loyalty and Defection in the Telecommunications Industry
This installment of the CMO Council's "What's Critical in the Vertical" series, in partnership with Ricoh, provides key insights into the factors driving loyalty and defection in the telecommunications industry based on data gathered from 1,660-plus global consumers and 147 senior marketers. Only 34 percent of 1,660 mobile subscribers surveyed around the globe in the second quarter of 2012 are lo...
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