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Optimizing Outcomes In Media Marketing $50 US*
Power Up Brand Growth With In-Flight Agility
Much is riding on your media marketing and advertising strategy. Driving sales, mostly. Brand loyalty and customer experience, too. CMOs really need to get this right. The problem is that the media landscape, chock full of digital channels, has become wildly unpredictable. Today’s CMO must be incredibly agile in order to successful navigate this environment. They have to be able to le...
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Brand Protection From Digital Content Infection $50 US*
Safeguarding Brand Reputation Through Diligent Ad Channel Selection
While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 percent of marketers are concerned about brand integrity and control when it comes to their programma...
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How Brands Annoy Fans $50 US*
The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent
While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands appearing next to offensive or irrelevant digital and video content. As a result of this digita...
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More Gain, Less Strain $50 US*
Optimizing Marketing Partner Performance and Value in a Digital World
Just 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22 percent who view their agencies as struggling to transition their business models and service offerings. Another 51 percent of the 250-plus senior marketers surveyed in the CMO Council study see their agencies as playing ...
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Localize to Optimize Sales Channel Effectiveness $50 US*
Powering Performance on a Field Marketing Level Through Localized Content
Localized marketing has become a critical area of strategic focus and competitive advantage for brands. Yet, just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing. In this study &n...
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