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Revenue Gain From The Local Demand Chain $50 US*
Using Digital Transformation to Power Partner + Field Marketing Performance
With limited digital marketing resources and expertise, local businesses are falling behind in digital transformation. They need a better understanding of digital marketing tactics such as search, social and online review management — critical areas for building brand awareness in an increasingly digitalized customer journey. There’s a big opportunity for national marketers to help lo...
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Bridging the Gap for Comms and Marketing $50 US*
Building Cohesion in the Age of Customer Disruption
Digital media now singularly impacts buying decisions and how consumers feel about brands, only amplifying the importance of consistent messaging across media channels and especially with earned media. Yet too many brands are dissatisfied with their earned media performance due largely to problems arising from misalignment between marketing and comms. Brand leaders need to know how to spot market...
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Reshaping Global Engagement Operations $50 US*
Optimizing the Resonance and Relevance of Localized Marketing Initiatives
Today’s digitally-connected consumer seeks more localized, personalized experiences that are relevant to their own cultural context and situation. Yet 73 percent of global marketers feel only partially prepared to deliver on those expectations. This report, produced in partnership with Worldwide Partners, reveals that marketing operational structures may actually be keeping the customer and...
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The Age of the Adaptive Marketer $50 US*
Meeting the Needs of the Connected Customer with Adaptive Brand Content
Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is a critical challenge for marketers today. Increasingly discerning consumers expect – if not demand – that the materials brands present across sales, marketing and service touch points are timely, relevant and reflect the customer’s unique c...
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How Brands Annoy Fans $50 US*
The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent
While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands appearing next to offensive or irrelevant digital and video content. As a result of this digita...
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Grow From the Right Intro $50 US*
A Report on the Strategic Value of Business Alliances and Compatible Partner Matching
More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it right. This report examines the state of partnering in today’s fast-changing, global marketplace. The study sheds new light into the motivations, rewards, pitfalls and proven practices ...
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Ambush Marketing $50 US*
A Global Legal Perspective
The Global Advertising Lawyers Alliance (GALA) released "Ambush Marketing: A Global Legal Perspective," which summarizes laws and other rules governing ambush marketing in 52 countries around the world. Ambush marketing, a controversial marketing practice that pits non-sponsors against rights holders, is as prevalent as ever as marketers seek to associate themselves, rightly or wrongly, with signi...
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More Gain, Less Strain $50 US*
Optimizing Marketing Partner Performance and Value in a Digital World
Just 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22 percent who view their agencies as struggling to transition their business models and service offerings. Another 51 percent of the 250-plus senior marketers surveyed in the CMO Council study see their agencies as playing ...
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