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Critical Channels of Choice $50 US*
Meeting the Customer Expectation for Omnichannel Relationships
Omnichannel IS the critical channel of choice. No matter what the generation, from Gen X all the way to the Silent Generation, consumers want a blend of both digital and physical channel experiences. Yet only 13 percent of consumers believe that brands are fully meeting this expectation and delivering across both physical and digital channels. This report, produced in partnership with Pitne...
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The Age of the Adaptive Marketer $50 US*
Meeting the Needs of the Connected Customer with Adaptive Brand Content
Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is a critical challenge for marketers today. Increasingly discerning consumers expect – if not demand – that the materials brands present across sales, marketing and service touch points are timely, relevant and reflect the customer’s unique c...
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Adaptability in Branded Content Delivery: Background Research $50 US*
This presentation explores background research conducted by the CMO Council and other third party experts to explore the state of adaptability in the world's largest global brands. The presentation explores the localization mandate, benefits of adapting and localizing content, the need for platforms, and overcoming localization hurdles. ...
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