Business Traction From Smarter SMB Interaction     $50 US*
Advancing Enterprise Excellence in SMB Marketing in North America

Two out of three big business brands are planning to increase their focus and investment in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months, according to this study from the CMO Council and Penton, a leading business information services company. However, these marketers admit to shortcomings in their ability to access customer data, intelligence and critical ...

*included with premium membership or library subscription
Details Free Executive Summary Download