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The Responsiveness Requirement $50 US*
How Agile Marketers Act on Consumer Feedback to Drive Growth
Adept and timely response to consumer feedback, requests and preferences has become a key indicator of brand performance according to this study by the Chief Marketing Officer (CMO) Council and Danaher Corporation's Product Identification Platform companies. According to survey participants, the ability to source, understand and then quickly react to feedback, preferences and needs is important, ...
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