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Localize to Optimize Sales Channel Effectiveness $50 US*
Powering Performance on a Field Marketing Level Through Localized Content
Localized marketing has become a critical area of strategic focus and competitive advantage for brands. Yet, just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 percent who see themselves as underperforming or needing new strategic thinking and capability development in local marketing. In this study &n...
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