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Loyalty That Lasts $50 US*
Evolving Growth Strategies to Activate Emotional Connections with Brands
Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers. While marketers admit their future growth and success will rely on leveraging deeper relationships with customers, 43 percent surveyed by the CMO Council admit that their...
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Whats Critical in the Telecommunications Vertical $50 US*
Insights Into the Factors Driving Loyalty and Defection in the Telecommunications Industry
This installment of the CMO Council's "What's Critical in the Vertical" series, in partnership with Ricoh, provides key insights into the factors driving loyalty and defection in the telecommunications industry based on data gathered from 1,660-plus global consumers and 147 senior marketers. Only 34 percent of 1,660 mobile subscribers surveyed around the globe in the second quarter of 2012 are lo...
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Losing Loyalty $50 US*
The Consumer Deflection Dilemma
Consumer defection and lapsed loyalty are rampant among major consumer packaged goods brands, a problem that is only worsening in the current recession. A study by the CMO Council, conducted with Catalina Marketing's Pointer Media Network, provides a comprehensive and detailed analysis the defection dilemma among CPG brands. The study underscores the critical need for brands to more effective...
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