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Reshaping Global Engagement Operations $50 US*
Optimizing the Resonance and Relevance of Localized Marketing Initiatives
Today’s digitally-connected consumer seeks more localized, personalized experiences that are relevant to their own cultural context and situation. Yet 73 percent of global marketers feel only partially prepared to deliver on those expectations. This report, produced in partnership with Worldwide Partners, reveals that marketing operational structures may actually be keeping the customer and...
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