Jan 11, 2023
2 OUT OF 3 MARKETERS LACK CONFIDENCE IN MEDIA MARKETING AND ADVERTISING STRATEGY
New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes ThroughAdvertisin More
Dec 13, 2022
EXECUTIVES GIVE ENTERPRISE LEADERS POOR MARKS FOR STRATEGICALLY EXECUTING DIGITAL TRANSFORMATION
Only 12 percent of CEOs Seen as Strategic and Adept at Evaluating and Implementing New Technologies for Competitive Gain and Growth More
Dec 8, 2022
ONLY 1 IN 7 MARKETERS HAVE DIGITAL INFRASTRUCTURE TO DELIVER MATURE HYBRID CX
New CMO Council Research, in Partnership with SAS, Reveals Shortcomings in Current CX Strategies for Winning and Retaining Customers More
Dec 5, 2022
CROSS-CULTURAL MARKETER AND FORMER CEO CHAIRS CMO COUNCIL ADVISORY BOARD IN EUROPE
Ricardo Oberlander to Help Mentor and Guide CMO Council Members More
Nov 8, 2022
Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies
Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilitie More
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
